Phishing Simulations: How to Train Without Shaming Your Staff
Phishing attacks remain one of the most common and effective ways threat actors gain access to networks. All it takes is one click on a malicious link or attachment, and an organization’s data, finances, or operations could be at risk. That’s why phishing simulations have become a go-to tool in security awareness programs.
But here’s the challenge: no one wants to feel tricked or called out. When phishing simulations are handled poorly, they can cause embarrassment, frustration, and even distrust among staff. The goal should never be to shame employees. Rather, it should be to help them recognize threats and respond confidently when it matters most.
Why Phishing Simulations Work
Phishing simulations are designed to test how employees respond to realistic emails that mimic common phishing tactics. When done well, they build awareness, reinforce good habits, and highlight areas where more training is needed.
The most effective programs use simulations as part of an ongoing awareness strategy, not as a one-time test. Repetition, variety, and follow-up education all contribute to long-term improvement.
However, the way these tests are delivered and discussed plays a critical role in how effective they are. If employees feel singled out or punished, they may become disengaged or hesitant to report real threats.
Creating a Culture of Learning
A successful phishing simulation program starts with the right mindset. Employees should be treated as partners in cybersecurity, not as the weakest link. Mistakes are part of the learning process, and simulations should be framed as opportunities for growth, not as traps.
Here are some best practices for a supportive approach:
- Normalize the risk: Phishing tactics are increasingly sophisticated. Make it clear that even experienced professionals can be fooled and that no one is expected to be perfect.
- Keep feedback private: If someone falls for a simulated phish, the feedback should be direct but discreet. Public callouts can be damaging, even if unintentional.
- Provide immediate guidance: Simulations should offer real-time teaching moments. When someone clicks, a short, helpful explanation can reinforce what they missed and how to spot it next time.
- Offer praise, not just correction: Positive reinforcement goes a long way. Acknowledge employees who report suspicious messages or avoid phishing attempts.
- Encourage reporting without fear: Some employees may hesitate to report real phishing emails after clicking on a simulation. Emphasize that reporting—even after a mistake—is always the right move.
- Track trends, not individuals: Program success should be measured by overall improvement, not individual failure. Use aggregate data to shape future training efforts.
Build Resilience, Not Resistance
Cybersecurity is a team effort, and phishing simulations should build resilience across the organization. That means creating a space where employees feel supported, informed, and confident, not ashamed or nervous about making mistakes.
Strategic Cyber Partners helps organizations design training programs that empower employees and strengthen defenses. With the right approach, phishing simulations can educate without alienating, turning a common threat into a powerful opportunity for learning.